Today is Purple Tuesday, the UK’s first accessible shopping day.
The aim of Purple Tuesday is to make customer-facing businesses across the retail sector more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.
Organised by leading disability organisation Purple and endorsed by the Department for Work and Pensions (DWP) there are more than 500 retail organisations signed up to participate.
With nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power – the Purple Pound – is worth £249 billion to the UK economy.
Despite this, there are still barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.
With dedicated events in shopping centres and on the high street to promote awareness about disabled customers, highlight the difficulties existing disabled shoppers face and measures that can be put in place to overcome them.
Expect to see Disabled street theatre, dance and choir performances, and more, are set to be staged across the UK’s favourite shopping hotspots with high-profile retailers such as Argos, Asda, Barclays, M&S and Sainsbury’s, plus retail property owners including Hammerson and Landsec all committed to demonstrate to employees and customers how to make shopping an easier and more pleasurable experience for disabled consumers.
For more info go to PurpleTuesday.org.uk